![]() ![]() ![]() TAG Heuer CEO Frédéric Arnault says: “The movie we’re launching with Ryan is exceptional a first in the luxury industry,” he says. To mark the milestone, TAG Heuer partnered with Golden Globe-winning actor Ryan Gosling on a short action-comedy film, The Chase for Carrera. We’ve really distilled down what makes the Carrera special,” says TAG Heuer’s heritage director Nicholas Biebuyck.īut the next-generation Carrera collection – which includes a range of Dates in vibrant dial colours and a Chronograph Tourbillon, powered by the brand’s powerful Calibre TH20-00 or the TH20-09 movement for the tourbillon– isn’t the only evolution for the brand. “There’s a straight line of design from 1963 to today. An icon of cool, the new 2023 Carrera Chronograph pays clear homage to its design roots, with functionality and legibility still the driving concepts behind the anniversary update. It was an instant hit with motoring enthusiasts and collectors alike, thanks to its sleek design and high legibility. The TAG Heuer Carrera was first launched in 1963 and named for the short-lived Carrera Panamerica rally – the most dangerous racing event in the world. The curtains draw back to reveal an impressive cinema screen, and The Chase for Carrera begins. Soho’s Outernet entertainment district has been transformed into a vintage theatre space, where champagne flows freely as guests sway to a live band performing a pitch-perfect rendition of Billy Ocean’s ‘Red Light Means Danger’. The night has just begun in London, and Swiss watch brand TAG Heuer – along with special guest actor Ryan Gosling – is hosting the premiere of its brand-new campaign to celebrate 60 years of its iconic Carrera timepiece.
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